Marketing Tips

Business Ventures	Recreation	Fund-Raising	Food & Beverage	Hotels

Applications for Private Labels

At Arctic Chiller, we offer our clients the opportunity to take advantage of the growing popularity of bottled water. Considering that bottled water has grown faster than any major beverage since 1991, making it the 6th highest beverage consumed – that makes it cost effective, useful and universally known.

Turning your Beverage into a Billboard is Fast and Easy

The Arctic Chiller Private Label Program offers an opportunity to tailor specialized labels for bottled water with any logo, picture, graphic, or any image of your choosing. Best of all, the process couldn’t be easier. Orders can be placed via fax or online. Our services are available to our broad range of clientele within a three to four week turnaround period. And now, our new short run personalized product is directed at smaller events and promotions, and is able to supply an order as small as twenty cases at a competitive price within seven to ten days of ordering.

For Profit Applications - Sellable Product

For those in the restaurant, food and beverage or customer service industry, this program provides an opportunity to generate revenue through sales of our Arctic Chiller bottles. Generally speaking, consumers will perceive the value of the bottled water to be $1.50 in a café or gift shop, and over $2 in a full-service hotel, which makes the revenue opportunity for this product is substantial. Various scenarios in which water-bottles can be sold include:

• Retail and Food Service
  Consider the marketing value of replacing that generic bottled water in your take-out restaurant or retail outlet with a premium purified water product that has your name on the label. You can add a coupon right on the label to bring your customers back for future visits. Great for convenience stores, pizza shops, espresso cafes and pharmacies.
  
  
• Hospitality
  Consider replacing that generic bottled water brand in your gift shop and restaurant with your own custom-labeled product. Many hospitality customers also provide one or two bottles per room as an amenity item for their guests. You may have local attractions that will subsidize the cost of your bottled water by co-sponsoring the label with a coupon for their business. And don't forget to put custom labeling to work in your conference center and catering operations.
  
  
• Health Clubs, Spas and Professional Offices
  Customized bottled water cannot be more appropriate than in a gym or fitness setting. Many clubs and spas today sell or provide bottled water as an amenity item, but they are missing the added benefit of promoting their efforts on the bottle itself. Doctors, dentists, chiropractors and massage therapists also have the same opportunity.
  
  
• Other for profit scenarios include:
  • Golf Courses
  • Conference room add-on sell
  • Concession stands
  • Tour or corporate group greetings
  • Vending machine revenue

Fundraising and Charities

Groups and associations can also generate terrific revenue from Arctic Chiller sales. For those representing a charity or non-profit cause, the program provides an opportunity to generate donations through the sale of personalized water bottles. As with those interested in generating profitable revenue through this program, the fundraising opportunity for this product is significant.

Sales and Marketing Tools

Sales and marketing teams are often pitching clients and corporate groups. Your private label bottled water provides a refreshing way to introduce yourself. Sales and marketing scenarios in which your bottled water products can be distributed include:

• Trade show traffic builder
• Sales call and presentation give-away
• Board room meeting refreshment
  
• Open-house refreshment
  
• Grand opening give away
  
• Event sponsorship
  
• Community event give-away
  
• Advertising and public relations campaigns
  
• New product announcements
  
• Grand openings
  
• Media events
  
• Client ‘meet and greet’

Delivery and Service

Top quality service starts with the suppliers or partners in your business. That’s why we are pleased to offer our ‘Bottle on Demand’ service. The benefit of this program is that it allows our customers to get the freshest product by providing quick turn-around on their regular orders. If a client has an emergency request for this product, we’re also there to meet these needs, and can ship to anywhere in North American. In fact, our freight network includes over twenty different carriers to give clients the best freight rates depending on the product destination and volume. Best of all, through our high volume business, we are able to extend to our customers a very competitive freight rate.

Above all, private labeling is a special business and requires different service than any other brand name product – it is our specialty. We guarantee that we will exceed your expectations, while providing you with unsurpassed personalized service.